Redefine Fitness
for Everyone

Join our mission to ditch diet culture and redefine fitness as a practice to empower all people to feel strong and confident. Commit to making your gym, programs, and classes comfortable for everyone.

We believe in

Feeling strong & empowered

Leaving the body out of it

Removing diet culture

No Scales & Measuring

Positive Vibes & community

Join the movement

Embrace the mission and become a Feel Strong Gym or Trainer listed in our directory for FREE.​

Are you committed to?

Feel Strong Gym



Removing shame from the gym experience

One thing that keeps women away from the gym is a cycle of shame. Shame is a terrible emotion that does the opposite of what we set out to do as gym owners, but it happens all the time.

Read More »

A note to gym owners – are you ready to join the movement?

We need a new movement in fitness. We need to focus on STRONG over scales. When I started my kickboxing studio, I realized that this mission was more important than anything else. We provide a safe space for women to feel supported and strong—and we leave their bodies out of it!

Read More »